Literature Review

Authors: Tanvi Bhosale;
Building products in a competitive ecosystem always comes with its challenges to steer the entire organization towards a common goal. The aim is achieved in a methodical manner with the support of the Product Development Process (PDP). Additionally, marketing has grown into being an inclusive part of the PDP process. Artificial intelligence (AI) plays a significant role in enhancing this PDP process. This paper focuses on providing a deeper insight into the pre and post minimal viable product (MVP) marketing activities which are enhanced using AI.